The Impact of Internal Marketing Dimensions on the Teaching and Research Performance of Faculty Members in Technical Colleges in Tripoli (A Field Study from the Faculty Members' Perspective)
Keywords:
Internal Marketing, Dimensions of Internal Marketing, Faculty Members, Teaching and Research PerformanceAbstract
The present study aimed to examine the impact of internal marketing dimensions on the teaching and research performance of faculty members at technical colleges in Tripoli. To achieve this objective, the researcher developed and distributed an electronic questionnaire to a randomly selected sample of faculty members from technical colleges located within the Tripoli area. The sample comprised 201 faculty members representing seven technical colleges. The findings revealed a statistically significant effect of internal marketing dimensions on both teaching and research performance from the perspective of the faculty members in the colleges under investigation. Moreover, the results indicated that the overall level of internal marketing across these colleges was moderate, with an overall mean score of 2.84. The mean scores of the internal marketing dimensions were as follows: Internal communication (3.29), Empowerment (3.25), Supportive leadership (2.62), Motivation (2.58), Training and development (2.48). Based on these results, the study recommended adopting a comprehensive internal marketing strategy to address existing weaknesses and enhance integration among its dimensions.
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