The Impact of Internal Marketing Dimensions on the Teaching and Research Performance of Faculty Members in Technical Colleges in Tripoli

A field study from the point of view of faculty members

Abstract

Based on these results, the study recommended adopting a comprehensive internal marketing strategy to address existing weaknesses and enhance integration among its dimensions. Furthermore, it emphasized the importance of improving the overall performance of faculty members by achieving a more balanced approach between teaching responsibilities and scientific research activities. From a theoretical perspective, these findings reinforce the principles of internal marketing theory, which posits that fostering internal communication, empowerment, and supportive leadership enhances employees’ commitment and performance. The moderate and low levels observed in motivation and training suggest a gap between theoretical expectations and practical implementation within the studied institutions. Consequently, strengthening these dimensions could lead to more sustainable improvements in academic performance and institutional effectiveness.